SMNYC预览:什么是Premium现在与2E6E6辩论, 票房网络, 图腾全球, 团队吹口哨, 和量子介质
流媒体回归纽约市, 数字媒体世界的中心, 5月20-22日 纽约流媒体，由 媒体行业制图师埃文·夏皮罗 并与流媒体编辑团队共同策划. 坐落在曼哈顿的中城东区，光彩夺目 纽约巴克莱洲际酒店, 纽约流媒体 features three days of engaging programming on cutting-edge topics and packed with dynamic panelists and keynote speakers from the upper ranks of the media firmament. 在这个预览系列中, we’ll zoom in for a close-up look at key sessions in the program and the expert speakers who will bring them to life.
5月20日周一，纽约流媒体，Erica Gruen 量子媒体协会 将主持一个名为“什么是现在的溢价??,讨论创作, 许可, 分布, and monetization of premium content—as well as the ROI of investing in it through one means or another, 以及来自2E6E6的内森·库塔的见解, 票房网络的Stan Ruszkowski, 图腾全球公司的史蒂夫·克龙比, 还有团队吹口哨的Joe Caporoso.
Erica Gruen是量子媒体协会的负责人, pioneering digital transformation for the world’s largest entertainment/media companies. Forbes/Statista has named Quantum Media one of “America’s Top Management Consulting Firms” for the past five years running. 作为Oaklins的高级顾问, 全球最大的中端市场并购咨询公司, 她还建议, 导师, 并投资于食品领域的早期科技公司, 广告, 市场营销, 教育, 清洁能源.
内森·库塔是纽约人工智能产品咨询公司2E6E6的首席执行官. 以前, 他曾担任Jellysmack的产品管理高级副总裁, where he played a pivotal role in the development and launch of innovative products that empower creators leveraging LLMs. 随着YouTube版图的扩大, 我们看到了前所未有的收视率上升, fueled by both the authentic charm of individual creators and the strategic engagement driven by social content,他说. “伴随着草根阶层的增长, 新一波抛光, premium content is emerging from professional studios like Condé Nast or Donut Media. This blend of personal touch and professional gloss is pioneering a unique genre of video content—accessible yet sophisticated, 迷人而又精致. It's an exciting time for creators and consumers alike, as they navigate this evolving space."
作为CEO/创始人 图腾, Steve Crombie has pioneered new content models to create global leaders on social media for media, 品牌, 2012年以来的创作者. 和他的团队一起, 他领导了许多世界上最大的媒体公司的战略项目, 风投公司, 和创造者, 横跨四大洲，超过15个国家, 为图腾赢得了YouTube“在线视频麦肯锡”的称号. "Premium content is measured by the eyes of the beholder - not the company,他说. “这要由观众来决定——看他们之间的联系有多深, 联系, and engage with content as opposed to 如何 much it costs to make or what platform it is being distributed on. 优质内容是让你有感觉的内容. 挑战在于如何在YouTube上找到这样做的利基市场, 你可以发现的东西几乎没有限制."
乔·卡波罗索报道 团队吹口哨, a DAZN美国拥有的全球体育媒体和娱乐公司, 建, 分配为正, 品牌安全, and relatable content experiences wherever and 如何ever our audiences want to consume content. 卡波罗索已经在这家公司工作了8年, 此前，他曾担任该公司的内容高级副总裁 & 品牌平台和内容和社交媒体副总裁. “传统的数字内容分类，比如溢价, 肩膀上的内容, vignettes and snackable/social cut downs are increasingly blurry and less relevant,他说. “溢价不是，也不应该只意味着昂贵, 光面制作是指一定时间长度的制作. Authentic and relatable content that is adaptable to the platform and audience it is designed to reach is every bit as premium because of the engagement and awareness it is driving. Many 利基市场 companies and successful influencers have done a great job of building consistent vodcasts, streams and reactive formats that incorporate UGC elements to redefine what premium content can look like."
Stan Ruszkowski是 票房网络, 致力于好莱坞电影内容的顶级社交和在线视频网络, 和票房公司, 全球排名第一的电影行业技术和数据提供商. 票房网络 includes more than 100 international and original channels in English, 法国, 西班牙语, 葡萄牙语, 还有很多其他语言, 每年的播放量超过350亿次. "在一个社交媒体占据主导地位的时代, premium content not only survives but thrives by embracing new platforms for engagement and exposure,Ruszkowski说. “这是我们激烈辩论的一部分, I'll contend that the integration of high-quality production with social media doesn't just drive revenue, 它还能吸引更多的用户. We'll dive into real-world examples demonstrating 如何 premium content can leverage social platforms to enhance viewer experiences and introduce vibrant new audiences across the globe to rich offerings in cinemas and on streaming services. Attendees who want to learn more about 票房网络's full offerings can find us at http://www.theboxofficenetwork.com."
“什么是Premium Now ??将于5月20日纽约流媒体大会的第一天举行. 请查看 完整程序在这里 了解更多关于会议的精彩内容.
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